USER EXPERIENCE · PRODUCT DEVELOPMENT · PROTOTYPING

Daren
Pickering

I design intuitive systems that make complex tasks simple.

I am a user experience specialist and technology innovation leader with a software engineering background. My work spans technical programme delivery, invention and physical prototyping — always focused on helping people understand and use complex technology.

I hold a BSc (Hons) and postgraduate qualifications in computing, including human–computer interaction and artificial intelligence.

01 / SELECTED WORK

A career built around intuitive systems.

Education, payments, identity, travel, social media and automated retail may look unrelated. The common thread is straightforward: understand the people and the real problem, then make complex technology simple to use — often by making it physical.

THEME 01

Payments & Security

06

Poppy Appeal contactless donations

WORLDPAY · ROYAL BRITISH LEGION

I led this project for Worldpay, working with the Royal British Legion and Thyngs. We built the first methods of contactless donation.

A tablet and card terminal provided a donation point, while the contactless tins made a fixed £2 donation simple.

Contactless paymentsDonation experienceWorldpay
07

Phone-as-terminal payments

MASTERCARD / WORLDPAY

At Proxama, I led work on an early mobile contactless card-acceptance proof of concept for Mastercard. At Worldpay, I later contributed to the security architecture, supplier selection and technical direction for My Business Mobile.

My career includes more than a decade in heavily regulated payments, working with the Payment Card Industry Data Security Standard (PCI DSS), EMV payment standards, PSD2-era regulation and FCA-regulated clients.

The Worldpay service was presented publicly as a UK industry first: taking contactless payments directly on an Android phone without separate card-reading hardware.

SoftPoSNFCSecurity architectureProduct strategy
08

NFC loyalty redemption

PROXAMA / GSMA

I led the technical team behind a consortium proposal for digital coupon and loyalty redemption at the point of sale, published as GSMA NFC.15, and contributed to its API specifications. The working group brought together companies including Aimia, Verifone, Escher Group, The Logic Group and WEVE.

We also built the end-to-end proof of concept. The ideas behind that work — keeping and redeeming loyalty offers through a phone — are now familiar parts of modern mobile wallets.

At MWC, the GSMA Pavilion demo brought NFC.15 to life as interoperable mobile couponing, with loyalty apps from several companies working at the same point of sale. It drew press attention, visible in the camera crew filming the demonstration. The three Arm customer-event photographs show a separate concept-stage demo: digital rights management running within a Trusted Execution Environment, built at Proxama for Trustonic and Arm. This was distinct from the GSMA NFC.15 mobile-couponing work. The remaining photographs show demos I built for Trustonic exhibited on Samsung’s stand at MWC.

During my Worldpay years, I was a member of the Samsung Financial Customer Advisory Board alongside ongoing collaboration with Samsung on payment proofs of concept; I personally demonstrated products on Samsung stands at events three times — once with Proxama and twice with Worldpay.

Technical leadershipStandardsNFCConsortium
09

EBar

AUTOMATED RETAIL

I helped design the payment system for EBar’s first prototype, trialled at Twickenham in 2019. I later returned as software director and now have direct responsibility for the software products, the kiosk and the dashboard.

With no dedicated product managers at EBar, product management sits with me too: defining what the products do, prioritising development and deciding what ships.

The kiosk software controls drink dispensing through a programmable logic controller, working with sensors across the dispense path. I partner directly with the hardware team to continuously improve the solution.

It is a good example of the work I enjoy: payments, embedded control, operational software and a physical product that has to perform under pressure.

Software leadershipPaymentsEmbedded interfaceOperations

THEME 02

Identity & Authentication

02

ID-Er

WORLDPAY · DELIVERY IDENTITY

I invented ID-Er, a courier app that verifies the recipient’s identity before a parcel is released. The courier scans the recipient’s ID card using NFC, and the app returns a clear authorised or not-authorised verdict.

If the check fails, the courier can report suspicion instead of completing the delivery. The concept led directly to Drone Pay, carrying the same identity-first thinking into an unattended drone delivery system.

InventorIdentity verificationNFCCourier experience
05

AirPIN

WORLDPAY · AUTHENTICATION

I created AirPIN: a way to authenticate a payment in virtual reality using a three-dimensional gesture instead of exposing a conventional PIN pad. I was the inventor and user-experience designer.

Worldpay demonstrated the prototype publicly and it attracted international technology and payments coverage. The work is backed by patent families covering secure authentication in virtual and augmented reality, movement signatures in three-dimensional space and the generation of authentication interfaces.

My wider identity work also included Yoti age-verification, strengthening the same child-safety-by-design thread.

InventionVRMachine learningPatented

THEME 03

Connected Play & Prototyping

03

IoT house & LEGO smart parking

WORLDPAY · CONNECTED EXPERIENCES

I designed and built Worldpay’s IoT house by taking existing toys and computer-controlling them. I used Raspberry Pi computers, modified the toys and drove them through relay boards so that a payment could activate them.

That same payments-activating-things thread ran through an arcade-payments prototype: I started with toy Earth Defenders cabinets wired to Raspberry Pi computers and relay boards, then graduated it to a real Worldpay-branded arcade machine. I also conceived and designed Worldpay’s smart parking demonstration using a LEGO roadway system, turning another complex idea into something people could understand by interacting with it.

Physical prototypingConnected productsInteraction designLEGO systems
04

CARA, ST200 & ST220

LJ CREATE · 1995–2012

I spent 17 years at LJ Create, where I was product owner, designer and creator of CARA — the eLearning development platform used by our own teams and sold directly as a product. I also created ST200 and ST220, alongside a broad range of educational software.

I designed, built and managed the company’s e-commerce and licensing systems as well. It was a long apprenticeship in the full product lifecycle: software, content, customers, sales, support and the practical work of keeping products useful.

Product ownershipSoftware designeLearningE-commerceLicensing

THEME 04

Programmes at Scale

11

Large-scale programmes

META / CWT / FRESHA

I have led technical programmes and product teams across social media, business travel, booking and payments. That has meant joining up engineering, design, product, legal, policy, marketing and operations across countries and time zones.

At Meta, my two engagements amount to around four FTE years in the same Product TPM role. At that scale, the work means leading contributor networks numbering in the thousands through influence and negotiation rather than direct authority, and shaping roadmaps and priorities across teams that do not report to me. Programme detail is confidential.

I led programme delivery for zero-to-one creator marketing products taken through to production, including the Affiliated project and branded-content projects. I also acted as payments product manager during a staffing gap in the Creator Commerce programme.

The details change. The job does not: make the outcome clear, expose the hard decisions early and keep delivery moving without losing the reason for doing the work.

Programme leadershipProduct directionCross-functional deliveryGlobal scale
10

Broadcast operations software

OMATIC / dB BROADCAST

Working with my brothers through Omatic, I built user-interface systems used by installation and operations teams supporting the UK’s digital terrestrial television infrastructure.

Carl worked deep in the embedded firmware, protocols and remote management. I worked at the human end of the same system. Together, that is a useful summary of what Omatic does: from hardware to screen.

Operational UIBroadcastMonitoringSystems thinking
12

Marketing & Speaking

MARKETING TECHNOLOGY · CUSTOMER ENGAGEMENT

The commercial spine of my career is translating technology into stories customers respond to.

At LJ Create I was eMarketing and Commerce Manager. I introduced the whole concept of social media marketing to the company, and LJ Create reached the top 10 most-followed channels in the education technology industry on Facebook, Twitter and YouTube.

Proxama headhunted me specifically as a marketing tech person. Once inside the company, I was introduced to payments.

At CWT I was a social media champion. Champions earned points for engagement with customers, and I consistently scored more than double the combined points of the next three people on the leaderboard.

Throughout my career I have worked directly with marketing teams at LJ Create, Proxama, CWT and Worldpay — writing blogs and marketing material about technology innovation, speaking at events organised by the marketing teams, and engaging directly with customers on show stands. I have spoken at events including NatWest Boost in London, an RBS event in Edinburgh and Bucharest Tech Week, presenting Worldpay’s innovation work.

Marketing technologySocial mediaPublic speakingCustomer engagement
42granted patents across 7 invention families, including US, UK and European grants

02 / INVENTION

Not ideas for a slide. Ideas worked through.

I am a named inventor across a portfolio covering identity, authentication, secure mobile communication and fraud reduction. The patents connect to several projects on this page, but I describe those connections by technical family rather than claiming that one patent covers one product.

VR authentication & 3D movement

This family sits behind the AirPIN work: secure authentication in virtual or augmented reality, movement signatures in three-dimensional space and authentication-interface generation.

US 11334891 · 11823188 · 11823189 · 11928682 · 12147981 · 12205117
Close-proximity communication

This family sits behind the contactless thread running through Drone Pay, the NFC loyalty standard and the Poppy Appeal donation work.

US 11265042 · 11539402 · 11616534 · 11757493 · 11770158 · 12143171 · 12206466 · GB 2601436 · EP 3701634
Protecting sensitive data entry

These patents concern obfuscating sensitive data entered on mobile and point-of-sale devices, a theme relevant to AirPIN and my wider point-of-sale work.

US 11259184 · 11800363 · 12207093
Payments security & fraud reduction

The wider portfolio covers tamper resistance, identity validation, suspicious mobile activity and acoustic authentication. Together, these form the security thread behind my Worldpay innovation work.

US 11074588 · 11514459 · 11823207 · 12211053 · 11093948 · 11538042 · 11823206 · 11823208 · 11720899 · 10803458 · 11257087 · 12067569 · 11544370 · 11874915
View a representative patent record ↗

03 / CAREER

Seventeen years creating products. Fourteen more innovating and delivering at scale.

LJ Create gave me the full product lifecycle, from first idea to software used by customers. Since 2012, my work has centred on product innovation and large-scale delivery: pioneering mobile payments and loyalty at Proxama, turning new ideas into working products and prototypes at Worldpay and CWT, leading core product teams at Fresha, and delivering complex cross-company programmes at Meta. Alongside those roles, I have continued hands-on product and software leadership through Omatic and EBar.

2022 to present, interleaved with Meta engagements; Software Director since July 2025
EBarSoftware Director

Direct responsibility for EBar’s software products, kiosk and dashboard, including the product-management decisions on what the products do, development priorities and what ships. The kiosk controls drink dispensing through a programmable logic controller and sensors across the dispense path, developed in close partnership with the hardware team.

2024–2026
MetaProduct Technical Programme Manager

Delivering complex cross-company technical programmes that join up product, engineering and teams across Meta. I am part of the teams building systems that serve Meta’s billions of users. Programme detail is confidential.

2022–2025
OmaticDirector · Consultant · Adviser

Helping startups and established organisations turn product and technology ideas into clear plans, working systems and deliverable products.

2022
FreshaHead of Product

Led product teams responsible for the core booking, point-of-sale and payments experience.

2021–2022
MetaProduct Technical Programme Manager

Led large-scale, cross-functional delivery for new creator monetisation products, including acting as payments product manager during a staffing gap.

2018–2020
CWTSenior Director, Product Innovation & Growth

Set innovation strategy and led product vision, trials and delivery across payments, booking and global business-travel technology.

2015–2018
WorldpayInnovation Architect

Served as product innovation architect within Worldpay’s product organisation. Invented, designed and delivered working prototypes across payments, identity and the Internet of Things, then brought teams and partners together to prove them in the real world.

2012–2015
ProxamaSenior Technical Product Manager

Led client-facing product and technical delivery for early mobile payments, digital loyalty, trusted execution and NFC standards.

1995–2012
LJ CreateProduct Manager & Software Designer

Created CARA, ST200 and ST220; built “Edutainment” software designed to make education fun, mainly for children aged four and up and extending through to university learners, plus the e-commerce and licensing systems behind those products.

04 / APPROACH

How I work.

Start with people, use plain language, make decisions visible and bring enough technical depth to simplify the real problem rather than hide it.

A / START WITH THE REAL PROBLEM

Do not automate confusion.

I try to establish what needs to change for the customer, the business and the people delivering the work before choosing a solution.

B / MAKE IT CONCRETE

Make the idea tangible.

A working prototype — software, connected hardware or a physical model — lets people explore an idea together. It exposes assumptions, risks and better options early.

C / STAY WITH DELIVERY

Strategy is part of the build.

I am comfortable moving between the roadmap, the architecture, the detailed decision and the conversation that gets a team unstuck.

I have spent three decades moving between product ideas and the engineering needed to make them real.

I co-founded Omatic with my brothers in 2000. It remains the place where that combination of product thinking and practical engineering comes together.

I am especially interested in work where software meets physical play, learning and hands-on experience.

A lifelong LEGO builder — these days, mostly with my children.

Based in the UK.

Selected public references